Plum Delightful presents Meet & Greet with Lisa Oswald, founder of Sorrelli Jewelry
Plum Delightful, the world’s largest retail partner of Sorrelli jewelry, is located right here in Panama City. Sorrelli has been producing unique vintage-inspired jewelry for more than 30-years. The Founder and Creative Director of Sorrelli, Lisa Oswald visits top retail partners every year. In March, she made a stop at Plum Delightful.
When store owners Julie McDaniel and daughter Ashley invited shoppers to a “Meet and Greet” with Lisa Oswald, fans traveled several hours from all over Northwest Florida to meet Lisa Oswald in person.
“We are excited to have Lisa here in Panama City at our retail location . Sorrelli jewelry is very popular with our shoppers. It adds the right sparkle to any outfit. The pieces are timeless and, with a huge variety of colors and styles, we sell unique designs for any age, any occasion, and any budget. We have been offering Sorrelli jewelry to our shoppers for more than 10-years. Our shoppers appreciate the large selection and personal attention that we give them, ” says Julie McDaniel.
During the “Meet and Greet,” shoppers were offered a sneak peek into Sorrelli’s Spring 2016 collection and even had the opportunity to help come up with names for the new design lines. Current collections have creative names like “Juicy Fruit,” “Desert Sun,” and “Riverstone” which adds to the shopping fun.
[divider][divider]“The lovely ladies who came to our Meet & Greet are what makes Sorrelli and Plum Delightful successful. We love them, they are dear to our heart. They are the reason why we love going to work every day.”
– Julie McDaniel, owner, Plum Delightful
What started at the kitchen table in her Brooklyn, NY loft that Lisa shared with her husband, Kermit, is now a thriving business with more than 200 employees globally. “After graduating with a Bachelor degree in Fine Arts, I started an internship with a jewelry designer that brought us to New York. My husband grew up with the artist, Keith Haring and through Keith, we would get invited to lots and lots of parties with prominent guests like Andy Warhol, Madonna and Bianca Jagger. Instead of buying a new outfit for each event, I started designing my own jewelry and wore my pieces with the same black dress. My little black dress became very versatile. People started to ask me where I was getting my jewelry which gave me the confidence to start selling my creations.”
Sorrelli boasts vintage-inspired jewelry pieces that are handcrafted and have a lifetime warranty. “Our jewelry makes women feel beautiful. We love to see generations of women share a love and appreciation of our jewelry .” says Lisa. “We are known for our bright colors and the ability to layer various styles. Our customers are not afraid to be bold . Sorrelli jewelry embodies an experience and a state of mind.”
Just like their local retail partner Plum Delightful, Sorrelli is a family business. Lisa’s husband Kermit directs the company’s woodshop along with their four adult children who are involved in the company as well.
Three jewelry designers help Lisa Oswald create unique pieces that add sparkle to every outfit. “I like to garden and grow my own vegetables at home and find my main inspiration in nature.”
Her goals for the future of the business are to increase sales and define new markets. “Our retailers have helped grow our business. Plum Delightful has been a strong partner with their great selection and outstanding customer service,” she reflects. When asked for general advice for entrepreneurs, her answer is simple but poignant. “Never take No for an answer.”
“It is truly wonderful to meet so many Sorrelli collectors” says Julie McDaniel. She especially loves the time around Mother’s Day when families, mothers and daughters are coming to shop at Plum Delightful.